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design brief
Creative Brief
Business Name
*
Email
*
Vision for your business
*
About your Market: (Potential Size- nationwide, male, female, children, age groups, who are the main influencers, approximate income, brief description)
*
Your Goals: (Business goals- market share, sales, visibility/mindshare etc):
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Business Purpose:
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What is your project and what do you want to achieve at the end of this project?
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Who is the audience for this?
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What is your core message or unique selling point?
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What is your desired tone? (serious, down to earth, fun, etc...
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How will the audience benefit from what you are selling?
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Who are your competitors?
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What charateristics define your business? What are your services and abilities?
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What are the benefits of working with you?
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What are the emotional benefits for your customers? (they will fall in love with our coffee...)
*
What will be the essential nature and character of your brand (if known):
*
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